Member Profile: Craig Hook, Strategic Intent Advisory
CORE Innovation Hub member, Craig Hook is a highly experienced Advisor, Transformation Consultant and Executive Coach with Strategic Intent Advisory. Craig has substantial experience in the mining industry across feasibility studies, operational readiness, design and implementation of business improvement projects and restructures. Other industry sector experience includes utilities, primary health care, and cooperatives.
Craig has 10 years’ non-executive director experience across mining services, professional services and industry associations, and is a deep thinker and facilitator with focus on growth strategy and business structure design, particularly where step change in business performance is required.
As an Advisory Board Chair, Craig has formed and chaired Advisory Boards for private SME’s in mine professional services, mine maintenance services, drone management and software development sectors across Australia.
Through Strategic Intent Advisory, Craig has established and chaired Advisory Boards for METS in the scale-up phase across Australia. These businesses have $5 – 30M annual turnover and include:
Minegeotech (Perth) – professional mine technical services business who’s doubled revenue whilst maintaining margin and created a subsidiary technology spin-off, MineLiDAR.
AssetOn & OnPlan (Brisbane) - asset management services and software business revenue growth of 20% growth transforming paper-based work instructions for complex assets to digital.
Ektimo (Melbourne) - emission stack testing business that has consolidated core service market share whilst developing new data insights driven services.
CRAIG’S ADVICE FOR ESTABLISHING AN ADVISORY BOARD
Craig knows from experience that a formal advisory board is not a one size fits all approach and business owners need to carefully consider their priorities and the advisor profiles that will best support their needs. The process needs to be carefully managed to be sustainable and help drive a net economic impact for the business.
Implementing a formalised Advisory Board starts with a Board Readiness Assessment. This is a guided process, conducted by an independent Certified Chair, designed to support businesses in evaluating their key priorities and what advisory structure is best for their needs. If a formalised Advisory Board is the best approach, it will include a defined charter, meeting structure and Advisors with the skillsets, experience and connections needed to drive results.
If you would like to know more about formalised Advisory Boards, get in touch with Craig today.